Tag Archives: Business

9 Cybersecurity Tips to Protect Your Business

Hackers don’t only set their sights on mega-corporations with massive amounts of data. In fact, approximately half of all cybersecurity attacks target small businesses. Why? Small businesses are less likely to have sophisticated digital security measures in place. Also, criminals focus efforts on cracking into small companies to make it easier to hack into the networks of the large businesses that small businesses are connected with.

Data breaches have the potential to impair or destroy your business. According to the National Cyber Security Institute’s findings, 60 percent of small and mid-sized companies go out of business within six months after getting hacked. With the survival of your business at stake, it’s critical to take measures to protect your information. Fortunately, by taking some simple steps, you can decrease your company’s risks of falling prey to hackers and unauthorized users who want to steal to your data.

9 Tips for Protecting Your Small Business from Cybersecurity Threats

  1. Keep computers and other devices out of reach of anyone who is not authorized to use them. Set up a lock-screen so others cannot access your computer when you step away from your desk.
  2. Update computers and other devices with the latest security software. Utilize up-to-date browsers and operating systems for optimal security, as well.
  3. Secure your Wi-Fi connection: create a unique password for your router, change your wireless network’s name (SSID), enable network encryption, and upgrade your router’s firmware.
  4. Have a firewall in place to protect your Internet connection. Set up a firewall at your office, as well as home offices, if you and any employees work remotely.
  5. Educate employees about best practices regarding creating and storing passwords for various accounts. Keep passwords strong and use two-factor authentication when possible, as recommended by Security Today.
  6. Show employees how to recognize phishing and scams. According to Symantec’s February 2019 Internet Security Threat Report, employees of small organizations were more likely than those in large organizations to be hit by email threats—such as spam, phishing, and email malware—in 2018. Employees need to be on alert for emails with zip files and attachments (such as invoices or receipts) with malicious code that will download malware to the user’s device when the attachment is opened. In addition, it is important to avoid clicking links that look suspicious.
  7. Protect mobile devices and set up passwords to unlock devicesencrypt data on mobile devices, install security apps to prevent unauthorized access to data when a device is on, and install anti-virus and anti-malware software on devices.
  8. Choose your bank and credit card companies carefully—look for those with the best anti-fraud protections.
  9. Be selective about who you allow to access your data and the degree of access you give to individuals. In other words, only grant access if it’s absolutely needed.

If you want to learn more about how to protect your business, consider visiting the Federal Trade Commission’s CyberSecurity for Small Business online education and resource guide. It covers a full range of topics to help you put a plan in place. Also, reach out to your SCORE mentor for input and feedback as you take action to safeguard your business.

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Eight Ways SCORE Can Help You Succeed in the New Year

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Whether your New Year’s resolution is starting a new business or you want to grow your existing one in 2017, you’re smart to seek expert guidance and resources that can help you. That’s exactly where SCORE , a national non-profit offering free, confidential mentoring and business education comes in.

 

For more than 50 years, SCORE has helped entrepreneurs like you navigate the challenges of launching and building their businesses.

 

As a local chapter, we at SCORE Portland Maine find that not all small business owners in our community are aware of how we can help fuel their success. You might say one of our New Year’s resolutions is to change that!

 

SCORE Portland Maine’s services include:

 

  • FREE mentoring – That’s right. For absolutely no charge, you can consult our mentors for as many sessions and for as long as you feel you need to. Our volunteers come from diverse professional backgrounds and collectively have knowledge and expertise in every aspect of starting and managing a business. You can meet with mentors in person, by phone, by video call or receive counciling via email.

 

  • FREE Workshops – We offer several workshops to guide you through the steps of starting a business and help you learn how to more effectively run a business. From digital marketing to financial projections, our workshops offer something for everyone.

 

How can SCORE services help your small business succeed in 2017?

 

  • You can share your business concept with a trustworthy, objective third party who can help you see if your idea is viable.

 

  • You can learn how to develop a business plan to guide your efforts.

 

  • You can get valuable input and feedback to help you make smarter business decisions.

 

  • You can learn about best and worst entrepreneurial practices, which can help set you on the right path and avoid disaster.

 

  • You can access small business resources recommended to you by your mentor.

 

  • You can gain an understanding of how financial reports work and how they measure the health of your business.

 

  • You can learn about tried-and-true and cutting-edge marketing and advertising tools and tactics to generate leads and boost sales.

 

  • You can learn management and leadership skills from experienced professionals.

 

  • You can count on getting a realistic picture of the benefits and challenges of entrepreneurship. SCORE mentors are honest and won’t sugarcoat the hard work it requires to build a sustainable business.

 

Ready to get your New Year off to a stellar start?

Contact us and set up an appointment with a SCORE Portland Maine mentor. And don’t forget to check out our upcoming workshop offerings. Whether you’re in the beginning stages of exploring entrepreneurship or you have an existing small business you want to take to the next level, we’re committed to helping you succeed.

Is Your Business Ready To Accept Payments From EMV-Enabled Cards?

Starting October 1, 2015, all businesses, regardless of size, will be required to have systems in place to accept credit cards equipped with EMV (Europay, Mastercard, and Visa) smart chip technology. EMV cards offer increased safety and convenience for users. Cards with EMV smart chip technology contain a cryptogram, making it extremely difficult for others to copy or use cards fraudulently.

The new requirements put pressure on business owners to get up to speed with the technology. A recent Intuit survey found that over half of business owners with fewer than five employees have heard of EMV cards.

Why are businesses adopting this technology? 

EMV smart chip technology provides greater protection to consumers rightfully concerned about the security of their data. Credit and debit cards with the chips are far less likely to be compromised than cards with the traditional magnetic strip.

How do I make the switch to EMV smart chip cards?

If you accept debit and credit card payments, contact your point of sale system provider for more information. If you want to know more about the EMV chip technology from the standpoint of a payment card user, contact your bank or credit card company. You can also get additional details on the topic in this SCORE.org blog post.

WATCH: How to use an EMV smart chip card

What happens if my business isn’t ready to accept EMV cards?

You (rather than the cardholder or credit card company) might be held responsible for the cost of any unauthorized purchases made via your point of sale system.

According to the Payment Security Taskforce, more than 575 million U.S. cards will feature EMV chips by the end of 2015, so you can expect that many of your customers will be using them. If you don’t want to be on the hook for fraudulent transactions made at your point of sale, you’ll want to explore what you need to do to upgrade your equipment and software so you can process purchases as EMV chip transactions.

 

Simplify and Focus

Take the time to think about your goals for the new year.  Identifying and implementing something new requires focus.  When tackling a long list of nonessential, tedious tasks, focus is mission critical. Whether the bull’s-eye on your back is a hefty goal or a bunch of minutiae, adopt these tips to sharpen your focus.

Start by defining you what you want to get done. Goals are the big chunks of stuff you want to get accomplished, like find a new job, train for a race, or hire a new employee.  Now cull that list of goals into what is most important right now. It doesn’t mean you are abandoning the other goals. It means you are making a choice.  Too many goals sap your energy and dilute your resolve to achieve anything. Simplify! Pick one goal and identify it as the #1 priority.  You will now have laser-like focus on what you plan to accomplish. Goals without action steps are just words.

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Evaluate Your Competition

You are ready to launch your business in a growing niche market. Out of the blue a friend sends you a link to a similar new product or service.  After your initial shock, head over and evaluate the competition. Move into discovery mode and look under the hood of the competitor’s engine.  That knowledge may add a creative spark to your thinking.  Or it serves to confirm that you’re bringing an authentic solution for a customer want or need at precisely the right time.

Take a short drive  and see what makes them tick.  Scope out their website and metatags.  Appraise how they tell their story. Are they solving the pain point in a novel way?  If you compete in a new market segment with low barriers to entry, understand the incremental features and benefits promised.  How does that compare to the “must have” features you learned in your customer discovery?  Tap into their social networks and get a feel for their buzz.

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