Tag Archives: entrepreneurship

Get To Know Your Customers Day!

It seems there’s a special day to honor just about everything from National Grilled Cheese Day to National Hug a Drummer Day. It’s impossible to keep up with them  all, but there is a particular day that small business owners should observe every day:

Get To Know Your Customers Day

Recognized on the third Thursday of each quarter (January, April, July, and October), Get to Know Your Customers Day is a day to make an effort to learn more about your customers.

In the last half of 2017, it falls on July 20 and October 19 (past dates in 2017 include January 19 and April 20).

But why only strive to get to know your customers once per quarter? Having a pulse on what your customers need, want, and will pay for is something entrepreneurs should strive for every day. Knowing your customers is critical to your business success because without doing so you cannot be sure you’re meeting your target market’s needs.

When you know your customers, you have the insight you need to:

  • Adapt your products and services to meet your customers’ changing wants and needs.
  • Deliver the value your customers expect.
  • Build customer loyalty.

 

How can you get to know your customers better?

Not all customers will freely tell you about themselves, their lifestyles, what they’re looking for, or how they feel about your products and services. Fortunately, with relatively minimal effort, you can gather that information.

  • Look at online customer reviews for information about their lifestyles and preferences. Besides sharing customers’ level of satisfaction, reviews can also educate you on how, where, and why customers are using your products and services. That can give you perspective on how you might improve or expand your offerings.

 

  • Email individual customers “just because” to see what’s new with them. It’s a no-pressure way to show customers you value and care about them and to discover opportunities to serve them.

 

  • Schedule one-on-one coffee dates or lunch meetings to catch up with them. If the nature of your business makes this feasible, consider setting aside some time to catch up face to face and learn what’s on your customers’ minds.

 

  • Hold a customer appreciation event. This type of gathering will enable you to mix and mingle and learn more about your customers in a laid-back, friendly setting.

 

  • Attend other organizations’ social events. Consider attending chamber of commerce mixers, non-profit golf outings, and other activities when you know your customers will be there. These occasions provide opportunities for casual conversation rather than just “talking shop.”

 

If you haven’t made getting to know your customers a priority in your small business, July’s Get To Know Your Customers Day is a perfect time to start.

For more ideas on ways to get to know your customers, talk with a SCORE mentor. With experience in all aspects of starting and running a business, SCORE volunteers can provide valuable guidance and feedback through every phase of your entrepreneurial journey.

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Eight Ways SCORE Can Help You Succeed in the New Year

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Whether your New Year’s resolution is starting a new business or you want to grow your existing one in 2017, you’re smart to seek expert guidance and resources that can help you. That’s exactly where SCORE , a national non-profit offering free, confidential mentoring and business education comes in.

 

For more than 50 years, SCORE has helped entrepreneurs like you navigate the challenges of launching and building their businesses.

 

As a local chapter, we at SCORE Portland Maine find that not all small business owners in our community are aware of how we can help fuel their success. You might say one of our New Year’s resolutions is to change that!

 

SCORE Portland Maine’s services include:

 

  • FREE mentoring – That’s right. For absolutely no charge, you can consult our mentors for as many sessions and for as long as you feel you need to. Our volunteers come from diverse professional backgrounds and collectively have knowledge and expertise in every aspect of starting and managing a business. You can meet with mentors in person, by phone, by video call or receive counciling via email.

 

  • FREE Workshops – We offer several workshops to guide you through the steps of starting a business and help you learn how to more effectively run a business. From digital marketing to financial projections, our workshops offer something for everyone.

 

How can SCORE services help your small business succeed in 2017?

 

  • You can share your business concept with a trustworthy, objective third party who can help you see if your idea is viable.

 

  • You can learn how to develop a business plan to guide your efforts.

 

  • You can get valuable input and feedback to help you make smarter business decisions.

 

  • You can learn about best and worst entrepreneurial practices, which can help set you on the right path and avoid disaster.

 

  • You can access small business resources recommended to you by your mentor.

 

  • You can gain an understanding of how financial reports work and how they measure the health of your business.

 

  • You can learn about tried-and-true and cutting-edge marketing and advertising tools and tactics to generate leads and boost sales.

 

  • You can learn management and leadership skills from experienced professionals.

 

  • You can count on getting a realistic picture of the benefits and challenges of entrepreneurship. SCORE mentors are honest and won’t sugarcoat the hard work it requires to build a sustainable business.

 

Ready to get your New Year off to a stellar start?

Contact us and set up an appointment with a SCORE Portland Maine mentor. And don’t forget to check out our upcoming workshop offerings. Whether you’re in the beginning stages of exploring entrepreneurship or you have an existing small business you want to take to the next level, we’re committed to helping you succeed.