Tag Archives: small business tips

Small Business Saturday: How To Generate Buzz and Attract Customers

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Small Business Saturday, the Saturday that’s after Thanksgiving and on the heels of Black Friday, falls on November 26 this year. As one of the busiest shopping days of the year, it presents a wonderful opportunity to springboard your business into a successful holiday season.

 

Are you preparing to make the most of it?

 

If you haven’t given it much thought, there’s still time! The American Express Shop Small® website has numerous ideas and resources to help you make this Small Business Saturday the best ever.

 

Here are some additional tips to help you gear up for the day and build excitement that will last into the weeks that follow:

 

  • Craft a Small Business Saturday promotional offer to draw customers to your business that day. Shoppers are always looking for great deals around Black Friday, so make yourself stand out with an offer they can’t resist.

 

  • Create flyers to advertise your Small Business Saturday offerings and drop them into customers’ shopping bags in the weeks leading up to November 26.

 

  • Partner with other small businesses to promote each other’s products and services. Share each other’s marketing materials and talk up your fellow merchants to customers. Small business is all about mutual support. Everyone in the local business community wins when that happens!

 

  • Use social media aggressively to promote Small Business Saturday and your special offers. On Facebook, consider paying to boost posts so they’ll have greater exposure. On Twitter and Instagram, use the hashtags #SmallBizSat and #ShopSmall in your updates so people looking for participating businesses and special offers can find you.

 

  • Run an email marketing campaign to raise awareness of Small Business Saturday and the special deals you’re offering to customers that day.

 

The Shop Small website has free customizable Small Business Saturday marketing materials (for your website, social media, and your storefront) that you can download and print to help you in your efforts to promote the event and your business.

 

And don’t forget to tap the knowledge and experience of a SCORE mentor as you formulate a plan for driving sales this Small Business Saturday. SCORE volunteers offer expertise in all aspects of starting and running a small business. Who better to help you make this Small Business Saturday a success?

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6 New Year’s Resolutions for Small Business Profitability

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Succeeding in small business requires constant attention to detail and a willingness to adapt along the way. With a new year upon us, what better time to aspire to make your small business more profitable than ever before?

 

How can you get there? Here are six steps to put you on the right path.

 

  1. Evaluate your processes and systems and identify which are providing efficiency and which are holding back your productivity.

Specifically consider replacing manual processes that consume a lot of time with solutions that can automate them and that integrate with the systems your business uses. Accounting, sales, marketing, etc…where can you find efficiencies?

 

  1. Take a close look at your expenses.

Go line by line on your expense report and ask yourself what’s necessary and what is not. What’s driving up your business costs but not giving you a return on your dollars? Be honest, and consider kicking “nice to have” but unnecessary expenses to the curb in the New Year.

 

  1. Assess your pricing.

If you’ve grandfathered clients into rates from years gone by, it may be time for an increase. If you decide to raise your rates, make sure you’re providing enough advance notice to your clients (review the contracts you have in place!) and provide an explanation as to why you’re increasing pricing. And of course, thank them for their understanding and for the continued opportunity to work with them.

 

  1. Remain objective.

As the year begins and moves forward, question yourself and those you work with (employees, vendors, project partners, etc.) when things aren’t progressing as you had hoped. Are your expectations too high? Do team members have too much on their plates? Are those involved not pulling their own weight? Do your products and services need improvement? These are tough questions that need to be asked and answered honestly for you to gain an understanding of what you can do better to improve your business results.

 

  1. Take action

After figuring out what changes could benefit your business’s bottom line, you’ll need to make a plan and follow through on executing it. Write it down, breaking it down into clear, actionable steps and tasks. Then, share those action items with those you’ll depend on to help you succeed.

 

  1. Take responsibility.

As the owner of your business, change starts with you. Take responsibility and set a positive example for others to follow. By demonstrating enthusiasm and dependability, you’ll facilitate a company atmosphere that has a firm foundation of cooperation and accountability.

 

If you need guidance in making 2016 the best year yet for your small business, contact us at Portland Maine SCORE. Our certified mentors are knowledgeable about all aspects involved in starting and running a business.