Category Archives: brand bulidng

3 Personal Branding Tips for Small Business Owners

As a small business owner, you are the face of your company. That comes with opportunities and challenges as people may view you and your business as one in the same.

You have the power to single-handedly make a direct impact on your business’s credibility through your personal branding efforts.

So, how can you leverage your personal brand to enhance your company’s reputation?

3 Tips for Making Your Personal Brand Work For Your Business

Don’t be a stranger.

By getting involved in local business groups, you can build vital connections in the community. However, being on the membership roster of organizations isn’t enough. It’s important to be present at events and activities regularly so that you can nurture relationships and raise awareness of your expertise and your company’s offerings.

Choose where you network wisely because your time is precious. Seek out groups that have a strong representation of community partners, potential and existing customers, vendors, and influencers to make sure your outreach efforts are worthwhile.

 

Make some media inroads.

Look for windows of opportunity to share your expertise with the local press, online media outlets, and industry blogs.

  • Pitch newsworthy story ideas to local reporters that can draw them to you for expert input on topics. By being quoted in articles, you gain free publicity in exchange for minimal effort.
  • Reach out to the editors of reputable blogs in your industry to see if they accept guest blog posts. If yes, propose several topics with short summaries about each to give the publications several options for consideration. Guest blogging expands your audience and can help your business’s SEO efforts since most publishers allow a link back to your website from your author bio.
  • Look for relevant media inquiries through HARO – When you sign up as a source on HARO (which stands for “Help a Reporter Out”) you get an email three times a day with a list of requests from media for sources of expertise. When you set up your HARO account, you can identify the types of industries and topics you’re interested in. Getting picked up as a source by a reporter through HARO can potentially give you—and your business—national exposure.

 

Play it smart on social media.

Perhaps the most powerful place for personal branding is social media platforms. Sadly, this is where too many business owners run into trouble.

You may have the right to say whatever you want on social media, but realize that heat-of-the-moment status updates and comments about highly emotional topics like politics and religion may have a negative impact. You’re bound to alienate some people (including customers, vendors, project partners, etc.) if you’re not careful. Also, ranting about business issues or airing other grievances online can serve to make you appear unprofessional. For those reasons, consider your intent before making any post or comment. If your motive is self-serving to get something off your chest or get under someone’s skin, it’s best to walk away from your screen and re-engage when you’re in a less volatile frame of mind. If you find it difficult to do that, you may want to reconsider “friending” clients and professional contacts through your personal social media accounts.

 

A Blurred Line That Can Build Your Business

With some focus and effort on your personal branding, you have the potential to build greater exposure and respect for your business in the process. As you look for opportunities to leverage your personal brand in-person and online, reach out to SCORE for guidance from a small business mentor. SCORE mentors work with business owners in all industries, and they can help you formulate a personal branding strategy that can effectively enhance your business’s other marketing efforts.

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3 Reasons Why You Need a Business Logo

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If you think logos are only important for big brands, think again. Logos provide big branding benefits for small businesses. How will a logo help your business?

  • It will provide a way for prospects and customers to more easily recognize your brand. A logo can help make your brand more memorable by giving people imagery to associate with your company. So when people are looking for products and services like those you offer, they’ll be more likely to have your company in mind.
  • It will facilitate consistency across your branding efforts. When you use a logo on your marketing and sales materials, whether printed or online, all pieces of collateral will present a unified front. That makes your brand appear more polished, professional, and consistent in how it presents itself.
  • It can boost your credibility. A logo in and of itself doesn’t make your business any better at what it does. However, it can bring more legitimacy to your company in the eyes of potential customers and clients. A logo can help show you’re a credible, bona fide business.

 

What to Consider When Having a Logo Designed

Unless you’re a graphic designer by trade, chances are you personally don’t have the creative chops to design your own logo, so you’ll need to outsource that work. You might seek the help of a marketing firm, independent designer, or an online service like 99designs.  We used 99designs to get a custom logo designed for FocusME,  game changing support for women entrepreneurs. We were very pleased with the results and the cost!

Regardless of whom you hire to design your logo, keep the following things in mind as you collaborate with them:

 

  • Your brand personality: How you want your business to be perceived—traditional, trendy, sophisticated, rugged, creative, high-tech, exciting, calming, etc.?

 

 

  • Adaptability: How will the design translate into different media? You’ll surely be using it in print marketing collateral of various sizes, and online, it will be seen on the screen of mobile devices and on desktop computer monitors. Also consider how it looks not only in color but also in black and white. Regardless of the size or color, you’ll want your logo to appear bold and distinctive.

 

The Lowdown on Landing an Effective Logo

Realize that before you ask someone to design your logo, you must first understand what your brand stands for. Think about your company’s core values and the traits and characteristics that define it. Communicating what you’re looking to convey through your logo is the first step in having one designed that will effectively and accurately represent your company.

If you’re thinking about having a logo created for your business and want help zeroing in on what it needs to project, contact SCORE Maine. With mentors who specialize in marketing and branding, we have volunteers who can provide you with expert guidance and feedback.

 

Small Business Saturday: How To Generate Buzz and Attract Customers

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Small Business Saturday, the Saturday that’s after Thanksgiving and on the heels of Black Friday, falls on November 26 this year. As one of the busiest shopping days of the year, it presents a wonderful opportunity to springboard your business into a successful holiday season.

 

Are you preparing to make the most of it?

 

If you haven’t given it much thought, there’s still time! The American Express Shop Small® website has numerous ideas and resources to help you make this Small Business Saturday the best ever.

 

Here are some additional tips to help you gear up for the day and build excitement that will last into the weeks that follow:

 

  • Craft a Small Business Saturday promotional offer to draw customers to your business that day. Shoppers are always looking for great deals around Black Friday, so make yourself stand out with an offer they can’t resist.

 

  • Create flyers to advertise your Small Business Saturday offerings and drop them into customers’ shopping bags in the weeks leading up to November 26.

 

  • Partner with other small businesses to promote each other’s products and services. Share each other’s marketing materials and talk up your fellow merchants to customers. Small business is all about mutual support. Everyone in the local business community wins when that happens!

 

  • Use social media aggressively to promote Small Business Saturday and your special offers. On Facebook, consider paying to boost posts so they’ll have greater exposure. On Twitter and Instagram, use the hashtags #SmallBizSat and #ShopSmall in your updates so people looking for participating businesses and special offers can find you.

 

  • Run an email marketing campaign to raise awareness of Small Business Saturday and the special deals you’re offering to customers that day.

 

The Shop Small website has free customizable Small Business Saturday marketing materials (for your website, social media, and your storefront) that you can download and print to help you in your efforts to promote the event and your business.

 

And don’t forget to tap the knowledge and experience of a SCORE mentor as you formulate a plan for driving sales this Small Business Saturday. SCORE volunteers offer expertise in all aspects of starting and running a small business. Who better to help you make this Small Business Saturday a success?

Blog Brainstorming Tips

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Ask nearly any small business owner and you’ll find that most struggle with keeping their company blog up to date. Although it may be tempting to forgo maintaining your blog in the midst of all else you need to do in running your business, research shows blogs boost business. Companies that blog regularly experience 97% more inbound links to their websites, and, according to HubSpot, marketers who have made blogging a priority are 13 times more likely to enjoy a positive return on investment.

 

While writing and publishing posts requires time, half the battle of blogging consistently is finding ideas for what to write about.

 

Here are some quick tips to help you land winning blog topic ideas:

 

Tap into FAQs

What types of questions do you often field from prospects and customers? Frequently Asked Questions (FAQs) can be a virtual goldmine of potential topics because they’re undeniably centered on services, products, and processes your audience has interest in.

Check out what’s trending on Twitter

Even if you don’t have a Twitter account or actively engage with customers on the social network, you can still use it as a resource for discovering what’s hot in your industry. Search various hashtags related to the products and services you provide to see what others are writing about. Of course, you never want to steal anyone else’s content, but you can get inspiration and ideas for what you might give a fresh perspective on.

Think about how industry-related news affects you and your customers

Whether your industry is undergoing regulatory changes, supplier difficulties, or other developments that affect your company, you have a prime opportunity to share your insight to inform, educate, and sometimes put customers’ minds at ease if they’re worried about how the changes might affect them.

Talk up technological advances

Readers love to know what’s new and cutting edge. As with other industry-related news, improvements in technology that make your products, services, or processes better serve as worthy blog post topics.

Go behind the scenes

Prospects and customers love to get the inside scoop. Consider sharing an insider view about how you create your product or deliver your services.

Get personal

Brands that connect with prospects on a personal level are generally more likely to gain customers when all things otherwise are equal with competitors. To create stronger customer relationships, allow readers an opportunity to get to know the people in your business. Consider sharing about their unique interests or hobbies (with their permission, of course!), their volunteerism efforts, or distinctive aspects of their professional credentials.

 

There’s plenty to draw from as you brainstorm topics for your blog. The key is to become more attuned to recognizing ideas when they present themselves—and taking the initiative to write them down before they escape your memory.

If you struggle with thinking of creative and relevant blog topics, we have SCORE mentors with marketing know-how and a broad range of industry experience who can help. Contact us to schedule a free mentoring appointment today.

 

 

Professional Development Benefits Your Business

Whether you’re a brand new entrepreneur or a small business owner who has been in business for years, expanding your knowledge and fine-tuning your skillsets are crucial for sustained success.

Professional development never goes out of style, and if you make it a priority, it can set your business apart from your competitors. Dedicating time and energy on a continual basis to honing your talents and learning new things will show your customers that:

  • You’re dedicated to providing them with the best products and services.
  • You can provide them with more value than your competition can.
  • You have a grasp on the bigger picture and are better able to propose solutions.
  • You’re worth every penny they’re paying you.

Finding Opportunities For Professional Development Isn’t Difficult. Finding Discipline To Follow Through With Professional Development Can Be.

As you explore how you might boost your knowledge and improve your skills, consider these effective and affordable options:

  • Reputable industry or topical blogs—Look for blogs that specifically address topics related to your types of products and services and for those about managing a business.
  • E-books—Ditto on what we said about blogs.
  • Business podcasts—With a vast selection of podcasts about leadership, marketing, business, and industry trends out there, you have plenty of options. To stay productive when you sit down to listen, consider hitting “play” while you’re taking care of “no brainer” busy work.
  • SBA online training center courses—In addition to a wealth of informative articles, the SBA also offers a number of free online courses to guide you through different aspects of starting and managing a business.
  • Local lunch & learns, seminars, etc.—Chambers of commerce often offer these types of programs to help their members manage their businesses better. They also provide the opportunity to network with other professionals in the community.

To make the most out of any of the above professional development tools, also consider signing up for free face-to-face or email mentoring with certified SCORE mentors. They have knowledge of and experience in every aspect of starting and running a business, so they’re well equipped to guide you as you navigate the opportunities and challenges of entrepreneurship.

Ready to get your small business off the ground or take it to the next level? Contact us to get started!