Author Archives: dawnmentzer

About dawnmentzer

My mission is to alleviate the pressure clients are under to produce professional content consistently. As a freelance copywriter, I specialize in writing content for websites and blogs.

SCORE Maine Resources for Small Business Owners

Since 1964, more than 10 million entrepreneurs across the United States have launched their companies and overcome challenges with the help of SCORE’s free guidance and resources. Yet everyday, we receive calls and emails asking what we do, how to access our services, and if our services are really free (yes, they are). Read on to learn how SCORE can help you achieve your small business goals.

 SCORE can help you with:

  • Determining the steps that need to be taken to launch a business
  • Developing a business plan
  • Creating a marketing plan
  • Making realistic financial projections
  • Understanding the basic elements of accounting and bookkeeping
  • Understanding the basics about different business entity types
  • Identifying funding options to start or grow a business
  • Conducting industry research
  • Analyzing the competition
  • Identifying a business’s target market
  • Developing product pricing
  • Navigating hiring and human resources challenges
  • Managing vendor relationships

SCORE Maine Services and Resources – How can we help you?

Mentoring

The cornerstone of SCORE’s services is our free business mentoring. SCORE volunteers have experience and expertise in all aspects of starting and running a business. No matter where you are in your entrepreneurial journey, what type of industry you’re in, or what obstacles you’re facing, we have mentors who have the knowledge and connections to assist you in moving forward.

Workshops

We regularly hold workshops on a variety of topics of interest to new and existing business owners. They serve as valuable, interactive opportunities to boost your business acumen and connect you with other entrepreneurs in your community.

Articles, eGuides, and More

Our library of blog posts, checklists, infographics, videos, podcasts, and other resources offer diverse ways for you to gain knowledge about business planning, marketing, sales, funding, accounting, operations, and the many other essential aspects involved in successfully launching and running a business.

Templates

We help you save time and effort by providing templates to help you as you tackle:

  • Developing a business plan
  • Forecasting revenue and expenses
  • Settting prices for your product and services
  • Writing operating agreements

Get Started. Get Growing.

Contact us for more information about how SCORE’s services and resources can help you make your entrepreneurial dreams a reality. Whether you’re just beginning to explore a business idea or have an existing company that you want to take to the next level, we’re here to offer insight and direction!

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6 Spring Cleaning To-Dos

As springtime brings the promise of warmer days and longer stints of daylight, now is an ideal time to get cracking on your spring cleaning responsibilities—both at home and at your small business!

 

Six Small Business Spring Cleaning Tasks to Tackle Now

 1. Tidy up your online presence.

Check to make sure your NAP (name, address, phone) info is consistent and correct across all platforms where your business appears online. This includes any online directories and review sites, such as Yelp, Trip Advisor, Citysearch, and others. Most SEO specialists agree that Google and other search engines look for NAP consistency across the web as a way to validate that a business is legitimate. If your NAP info is outdated or incorrect on various sites, Google might reflect the wrong information in (or omit your business from) search results.

Also, review your website for broken links and other errors that should be fixed. The more hassle-free and user-friendly your website, the more likely potential customers will make repeat visits to it.

 

2. Review your business plan.

Revisit your business plan and identify any sections you should update to better reflect your aspirations and goals. A business plan is meant to be a living document that changes over time. As a roadmap for your company, it may need to be tweaked to reflect a modified course that will help you overcome competitive pressures, regulatory changes, and other influences.

 

3. Assess your cash flow.

Are you receiving income from your customers in time to meet your expense obligations? If not, you might want to consider updating your payment policy (or creating one in the first place). Some potential ways to fix a sluggish cash flow are requesting a down payment or full payment in advance of providing products or services, invoicing immediately after you’ve provided services (rather than waiting until the end of the month), and following up with customers sooner rather than later when invoices are past due.

 

4. Eliminate clutter.

This is spring cleaning in the literal sense. Clear your desk and files of unnecessary paperwork that’s taking up space and creating a distracting environment. Declutter your digital files, too. Identify and delete messages in your inbox that no longer require your attention. Archive and organize the files on your computer or in the cloud for easier access.  If you need to keep a record of them, consider creating a special folder for that purpose or using an online app like Evernote or Dropbox to save them.

 

5. Be a task master.

Explore productivity and task lists apps like or Hours or Todoist, or a good old fashioned desk calendar and notebook to keep yourself on track.  Consider new, streamlined ways to work with your team with task management software such as Asana or communication apps such as Slack. Identify you or your teams obstacles (prioritizing tasks, delegating tasks, meeting deadlines) and create a system to overcome them.  Remember, it’s all about creating a system that works best for the way you work and your goals.

 

6. Get a fresh perspective.

Contact SCORE to connect with a business mentor. SCORE mentors provide unbiased feedback that can help your company succeed. From marketing to product development to pricing to customer service and more, SCORE mentors have expertise in all aspects of running a small business.

No matter what the season—spring, summer, fall, or winter—SCORE can help your business move in the right direction and achieve its goals.

Perks and Pitfalls: Running a Home-Based Business

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For many new small business owners, running a business from home is a no-brainer (and often a financial necessity!). With a commute measured in feet rather than miles, you can be ready to work anytime. Without the worry of renting office space, your overhead will be far less than that of traditional business owners. Plus, you’ll get to join the pantheon of other businesses that began in a humble home, such as Apple, Mary Kay, Hershey’s, and Ford.

It’s no wonder more than half of all small businesses in the U.S. are home-based. However, working from home brings its share of challenges. Here are several home office pitfalls that accompany the perks:

  • Prospects might not take you seriously – Some potential clients might view you as less professional or possibly not serious about your business because you don’t have a “real” office.

Suggestion: Maintain the same work ethic and hours that you would if you had an office elsewhere. Treat your in-home business like a bona fide business—because it is!

  • Interruptions from family and friends who don’t quite get it – Especially in the start-up phase, you’ll likely find some of your relatives and friends won’t understand the concept of “working” from home. They’ll think you’re free to meet for coffee or entertain them when they drop by unannounced.

Suggestion: Set expectations from the start. Make sure your friends and family know when you will and won’t be available for socializing.

  • Lack of socialization – Working independently without face-to-face interaction with colleagues can leave you feeling alone and isolated.

Suggestion: Periodically take your work to another location such as a coffee shop or co-working space. When appropriate, consider scheduling video conference calls or in-person meetings with clients and project partners rather than only communicating via phone or email.

  • Endless distractions – Your personal “to do” list at home can be difficult to ignore when tasks are staring you in the face. Tending to them when you should be focused on your business is a sure-fire way to thwart your productivity.

Suggestion: Have a dedicated space for your home office where you can physically shut the door and leave behind your laundry piles and dirty dishes. Schedule time on evenings and weekends (or whenever your out-of-office hours are) for your personal tasks so you’re not tempted to tackle them when you should be working on your business.

  • Inability to get away from your work – On the flip side, you may never feel able to take a break from your business when you work from home. There’s always more to do!

Suggestion: Establish a cut-off time each day for when you will no longer check work emails, business social media accounts, and take calls from clients. Although you may need to bend your rules now and then, you’ll be more likely to give yourself a mental break and your family members the time they deserve if you set  boundaries.

To find out more about the realities of starting and growing a small business, reach out to SCORE Maine to get expert guidance from one of our mentors.

Further Reading and Resources: Starting a Business in Your Home: Weighing the Pros and Cons

The Perks Of Periscope For Marketing Your Small Business

Photo by Anthony Quintano

Photo by Anthony Quintano

Periscope, the live video streaming app for iOS and Android,  has been making waves on the social media scene since it was purchased by Twitter in March 2015. Businesses and individuals ranging from Oprah to Spotify to Red Bull to Bernie Sanders use the app to reach millions viewers with live broadcasts of events, products and services. As Periscope’s tagline states, it allows its users to “explore the world through someone else’s eyes.”

 

How Does Periscope Work?

With the Periscope mobile app, you can make live broadcasts of whatever you’re doing, whenever you’re doing it. Live broadcasts can be shared through Twitter, shared with your Periscope followers or shared with their followers much like how a friend shares a post on Facebook. You can also invite select followers to a private broadcast.

Viewers can “heart” and comment on your broadcasts in real-time and you can respond to those comments immediately, creating an interactive experience.

If users miss a live broadcast, they can watch a replay of it for up to 24 hours after it has ended. Although broadcasts are removed after 24 hours, you can save them to your mobile device and post them online as often as you desire.

 

Using Periscope to Boost Business

You may be thinking, “Sounds great, but how could Periscope help my business?”

Here are a few ideas for making the most of Periscope’s marketing potential:

  • Behind the scenes tour—to give viewers a glimpse of where the magic happens and who is making it happen at your business.
  • Announcements—to launch a new product, introduce a new hire, announce new certifications or awards, etc.
  • Product demos—to introduce new products or show how your products are made.
  • Interviews with team members—to introduce new hires or showcase the expertise and skills of employees.
  • Q&A sessions—to tackle FAQs about your company and its products and services or industry issues.
  • Events—capture the action at an open house, customer appreciation day, award presentation, etc.
  • How-to sessions—to give viewers step-by-step instructions to accomplish or use something.
  • Focus groups—to capture honest input and feedback about products and services (either those that you’re considering or that you already offer).

While Periscope is still in its infancy, the key to making it work for your business is no different than for any other online social media platform:

  • Be active.
  • Be engaged.
  • Be consistent.

 

To learn more about Periscope and how to use it, check out these resources:

Branding Your Business

No matter how small or large your business, you need branding.

Branding, according to Entrepreneur Magazine, is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”

For any solopreneur or small business owner, creating a memorable brand stands as a cornerstone for success. Behind the exceptional services and products you offer, you need a strong brand presence in your market to attract new customers and make you top of mind.

Branding involves instilling in prospects and customers a sense of what your company is all about. Branding, through your logo, business name, taglines, signage, website, print collateral, etc., sets expectations and drives people to feel a certain way when they see and recognize your company.

What Should a Small Business Consider When Establishing A Brand?

According to SCORE Portland Maine mentor and digital marketing specialist Lauren Guite, small business owners find few things more difficult than distilling their businesses into imagery, colors, and a few words. But that exercise is important for creating awareness and building a customer following.

“My advice to folks starting this process is to start big, putting everything down on paper,” shares Guite. “Have many brainstorming sessions with your trusted network of family and friends—with the people who get you and your business. Explore how you feel about your business and how you want your customers to feel—emotion is the strongest tie to your customers.”

Do’s and Don’ts of Branding for Small Businesses

If you’re at the start of your branding process, Guite suggests that you:

  • Do research to understand how certain colors and fonts resonate with people.
  • Do test your ideas before making a final decision! What your customer base thinks matters most.
  • Don’t over-explain. Less is more! Keep branding simple to make it memorable.

Small Business Branding Help

Not all small business owners feel comfortable with or capable of making the right branding decisions. At the over 320 chapters of SCORE across the U.S., you’ll find mentors (like Guite at our SCORE Portland Maine Chapter) who have marketing and branding expertise. SCORE mentoring is free of charge, and many chapters also offer low-cost workshops and seminars that cover the topic of branding. You can also find webinars and articles relevant to small business branding via the SCORE national website.

If you would like some marketing and branding guidance for your small business, contact us!

 

More about SCORE Maine Mentor Lauren Guite

Lauren Guite is a digital marketing specialist for Environmental Defense Fund where she considers social sharing strategies and audience needs while implementing a content marketing strategy. Wanting to give back to her home state, she started volunteering for SCORE in November of 2013. After many years in Washington, D.C., she’s glad to be home and helping local businesses with their marketing challenges.