Ask nearly any small business owner and you’ll find that most struggle with keeping their company blog up to date. Although it may be tempting to forgo maintaining your blog in the midst of all else you need to do in running your business, research shows blogs boost business. Companies that blog regularly experience 97% more inbound links to their websites, and, according to HubSpot, marketers who have made blogging a priority are 13 times more likely to enjoy a positive return on investment.
While writing and publishing posts requires time, half the battle of blogging consistently is finding ideas for what to write about.
Here are some quick tips to help you land winning blog topic ideas:
Tap into FAQs
What types of questions do you often field from prospects and customers? Frequently Asked Questions (FAQs) can be a virtual goldmine of potential topics because they’re undeniably centered on services, products, and processes your audience has interest in.
Check out what’s trending on Twitter
Even if you don’t have a Twitter account or actively engage with customers on the social network, you can still use it as a resource for discovering what’s hot in your industry. Search various hashtags related to the products and services you provide to see what others are writing about. Of course, you never want to steal anyone else’s content, but you can get inspiration and ideas for what you might give a fresh perspective on.
Think about how industry-related news affects you and your customers
Whether your industry is undergoing regulatory changes, supplier difficulties, or other developments that affect your company, you have a prime opportunity to share your insight to inform, educate, and sometimes put customers’ minds at ease if they’re worried about how the changes might affect them.
Talk up technological advances
Readers love to know what’s new and cutting edge. As with other industry-related news, improvements in technology that make your products, services, or processes better serve as worthy blog post topics.
Go behind the scenes
Prospects and customers love to get the inside scoop. Consider sharing an insider view about how you create your product or deliver your services.
Brands that connect with prospects on a personal level are generally more likely to gain customers when all things otherwise are equal with competitors. To create stronger customer relationships, allow readers an opportunity to get to know the people in your business. Consider sharing about their unique interests or hobbies (with their permission, of course!), their volunteerism efforts, or distinctive aspects of their professional credentials.
There’s plenty to draw from as you brainstorm topics for your blog. The key is to become more attuned to recognizing ideas when they present themselves—and taking the initiative to write them down before they escape your memory.
If you struggle with thinking of creative and relevant blog topics, we have SCORE mentors with marketing know-how and a broad range of industry experience who can help. Contact us to schedule a free mentoring appointment today.