With over 300 million users, it’s no secret that LinkedIn is one of the most effective online social networking platforms around. But could you be missing out by not paying attention to some simple details? Even if you don’t have a lot of time to devote to interacting on LinkedIn, tending to some basic “housekeeping” on the platform can help boost your credibility and make people more inclined to connect with you.
- Put a face to your name. Use a professional-looking headshot. Other professionals are more likely to connect with you if you’ve taken the few minutes it requires to replace that generic shadowy silhouette with your photo. A profile with a photo is 11 times more likely to be viewed than one without. It’s a rookie mistake not to have a photo. Likewise, steer clear of using profile pictures like couple’s photos, glamour shots, and anything excessively casual (e.g. wearing a t-shirt and baseball cap while proudly holding up a 4-foot sailfish).Need help? Check out the pointers for choosing the best LinkedIn profile photo in this SlideShare from SUCCEED Powered by Staples.
- Use first-person voice. Yes, LinkedIn is a professional platform, but that doesn’t mean you need to sound overly formal. Your profile is YOU sharing your professional experience. Avoid sounding aloof by writing it in third person. Which of the samples below sounds more open and engaging? For over fifteen years, Joe Smith has worked with clients, helping them increase sales and improve productivity. He is dedicated to educating and empowering business professionals with game-changing knowledge, tools, and resources.orFor over fifteen years, I have worked with clients, helping them increase sales and improve productivity. I’m dedicated to educating and empowering business professionals with game-changing knowledge, tools, and resources.Your LinkedIn profile’s purpose is for you to connect one-to-one with other professionals. You’ll risk appearing disconnected if your profile reads like you didn’t write it yourself.
- Include your contact info. Nothing is more frustrating than looking up a public LinkedIn profile in search of a phone number or an email address and discovering the person hasn’t included those things. Go to your profile RIGHT NOW and add that info if it’s not already there. Remember, it’s not just your first-level contacts who might seek someone with your credentials and expertise. Make it as easy as possible for any prospective clients to find and contact you.
While none of the above action items take a lot of time or effort to tackle, they can make a big difference in how others perceive you on LinkedIn. They’ll make you more approachable and accessible to other professionals, so don’t wait if your profile needs those basic updates. And remember, SCORE mentors are here to provide feedback and advice as you hone your presence on LinkedIn and your other social media platforms.
In fact, we’re here to help you with all aspects of starting and running a business. Learn more about SCORE’s FREE mentoring, affordable workshops, and other resources.