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Five Tools No Business Owner Should Go Without

As a business owner, you’re doing all you can to reduce your costs; after all, this is one of the greatest ways to keep more money in your pocket. Whether you run your business from home or a co-working location, technology can help save you time and money.  Here are five social marketing tools to add to your arsenal.

Email Marketing

MailChimp makes it easy to create content with a catchy, streamlined email formatting platform to reach the masses. Allowing business owners to target specific customer lists, you can target your email blasts to those potential customers who aren’t faithful to your brand – yet. MailChimp is a great free option for business with less than 2,000 email subscribers who send less than 12,000 total emails each month. Another great option is Constant Contact, which “wrote the book on Engagement Marketing.” Offering a combination of free, personalized coaching and a unique set of online marketing tools, Constant Contact helps business from start-ups to well-established companies engage with their customers.

Social Media Management

As you’re probably well aware, being active on social media is a great way to get the word out about your company, but if not done properly, your social networking can actually backfire on you. Unfortunately, there are a lot of business owners out there who believe they simply don’t have the time to be as active on Facebook and Twitter to make social media worth their while. Gremln is one tool that makes posting to all of your social media accounts a breeze. Allowing users to schedule posts in advance, you can sit down and get your weeks’ worth of tweets and Facebook posts created, and allow Gremln to take over and post on your behalf at the times you schedule the posts to go live. HootSuite, another popular option, has built a following of over 7 million users through the ability to easily manage multiple social media campaigns from one platform. Ultimately, it will come down to the ease-of-use for either, but Gremln and HootSuite will take your social media strategies to the next level.

Credit Card Reader

No matter the size of your company, unless you have a retail store, there really is no need for your business to deal with cash transactions. Many small business owners have transitioned toward mobile credit card readers to accept payments when they’re meeting customers face-to-face, while implementing an E-commerce system on their websites to process credit card transactions. With Intuit GoPayment, you can choose between paying a monthly fee or a convenience pay-as-you-go pricing structure that charges you a percentage for each sale you make, helping keep more of your money within the company. Square is another great tool allowing users to accept credit cards on the go. Whether you use an Android or iOS smartphone, just plug the Square into your headphone jack and you’re ready to swipe cards and get paid for your products and services.

Tax & Accounting Software

One of the least favorite tasks many business owners are left with is dealing with corporate taxes. While it’s extremely tempting to hire a CPA to do your company’s taxes, that’s an expense you don’t need to pay for. Quicken provides business owners with more than a simple tax return, allowing users to maximize deductions while breaking down your taxes line-by-line. Quicken also provides users with the ability to manage every single business expense, from purchasing new office equipment to mileage reimbursements. Sage 50 is another accounting software package many business owners have already utilized. Built to handle all of your accounting needs, Sage 50 allows users to view multiple files simultaneously, manage cash flow, payments and collections, and reduce errors while deterring fraud thanks to a screen-level security system included with the software.

Temporary Assistance

Sometimes we need additional help, but due to monetary restraints, we aren’t able to hire the full-or part-time help we need. That’s where Odesk comes in; providing you the perfect way to connect with freelancers for any project you need help wrapping up. By posting your job or task for free, Odesk connects business owners with thousands of qualified freelancers from around the globe. However, if you need help with less specialized tasks, TextBroker is another great tool to take advantage of. Requiring its authors to go through an extensive background process, TextBroker allows business owners to request articles to be written for online content, and also allows you to include SEO options to target specific keywords. With five different quality levels of writing to choose from, you can get the help you need while remaining within budget.

Bradley Derringer is a blogger for TechBreach, giving you the latest on all things tech.

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